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Services

B2C Commerce

Personalized commerce experience for every customer

In both B2C and B2B e-commerce, the end goal is the same: a company is trying to sell a product or service to an end user. The difference between the two is who the consumer is: in the case of B2B, the consumer is another company; in B2C, a customer is a person.

For B2C commerce, the focus is influencing an individual through emotion, personal beliefs and brand engagement. The difference in the motivations behind purchases has en major impact on how products and services are marketed and how brands can best reach their audience. Touchtribe enables brands to offer a personalized brand experience by developing personalized B2C web shops.

Take your B2C Commerce platform to the next level!

Customer experiences that lead to customers staying on your website longer, buying more and recommending your brand? That's what Touchtribe helps with. Give Gert a call at 06-55716180. Or leave a message using the contact form and we'll get back to you within 1 business day.

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  • Right experience across multiple touchpoints

    At the heart of B2C commerce is personalisation, using smart technology and automation to bring your brand to customers at the right time, with exactly the right message for that moment. The combination of the moment, the message and the channel creates the experience.

  • Experience driven B2C commerce

    For customers, buying a product is not the only thing that matters. It's about the total brand experience: a seamless experience across different digital channels combined with high quality content, best customer service and 1-to-1 contact that reflects the brand promise.

  • Combine creativity, data and technology

    Deliver the right message, at the right time, to the right customer. To achieve this, creativity, data and technology must work together seamlessly, regardless of the channel used by the consumer.

Developing your B2C webshop

Our front-end developers ensure that a high-end design becomes a high-end experience for every visitor, while at the back-end we build a robust, scalable and easy-to-maintain foundation for your platform. We also take care of the right integrations and links with back-office software. This way, the right information for customers is always available within the B2C platform, for example about the stock of your products, delivery times and order and invoice information.

Touchtribe provides

  • Headless development

    Our developers build your commerce platform according to the latest technological standards. We ensure that you can offer the best customer experience on every channel and are ready to take the next step in your digital transformation.

  • Always modern technology

    A modern architecture is characterised by best-of-breed SaaS solutions, which, thanks to excellent APIs, together form an agile and scalable ecosystem. All the advantages of the cloud are standard in this software, making the platform maintenance-free, flexible and scalable. For example, we use ShopifyPlus and BigCommerce for commerce.

Take your B2C Commerce platform to the next level!

Customer experiences that lead to customers staying on your website longer, buying more and recommending your brand? That's what Touchtribe helps with. Give Gert a call at 06-55716180. Or leave a message using the contact form and we'll get back to you within 1 business day.

What is e-commerce personalization?

With personalization we mean personally approach web visitors, with the aim that the (potential) customer feels more connected to your webshop and recognizes himself in the offers you make.

How do I optimize every customer experience?

Do you have high visitor numbers on your platform and do you want to improve conversion? Then personalization is one of the possibilities. Personalizing content and products plays an important role in optimizing your conversion rate.

Know who your visitor is

Where does the visitor come from? Is it a returning customer or new visitor? By identifying him, you can offer him a unique experience.

Personalize landing pages

An important part in personalization is creating personalized (landing pages) for visitors. Do you know his name Then mention it in the communication.

Focus on data

To provide a personalized experience, a lot of data is needed. What is the location of the visitor, how does he navigate on the website, what do visitors from specific areas often buy in your shop? With this data and business intelligence software, you can make recommendations of products that match the interests of the potential customer.

Increase conversion

Because of the personal approach towards the visitor, he feels better understood and has a stronger connection with your brand. As a result, visitors to you platform are more likely to take action.